email newsletter management
An email newsletter — or e-newsletter— is one of the most inexpensive and effective ways to communicate with your customers and prospects in a friendly, professional way. Your e-newsletter — if it's done right — can be one of the most powerful marketing tools in your arsenal.
With an Email Newsletter you can:
- Promote your business and reinforce your brand
- Lend credibility to your business and establish trust with your customers
- Stay in touch with your customers and prospects
- Capture email addresses of prospective future customers
Prcent Design will help you develop a plan and set up an email newsletter that helps nurture ongoing relationships with clients and drive leads from new customers. We work with you closely, one-on-one, to understand your business and your customers so we can tailor an email newsletter that exceeds their expectations.
Conception and development includes:
Audience profile - The first step is to determine your target audience. Who are they? What motivates them? What action do you want them to take and what perception do you want to give them?
Concept development – Next, we look at what kind of articles will appeal to your target audience. We decide how many articles each issue should contain, and if you should include guest authors. We'll determine how often you should publish, what to name the newsletter, and lay out a plan for the next 12 issues.
Article writing – We'll help create content for your first issue.
Newsletter Format design and development – Should your newsletter include the complete text of the article, or just have summaries with links to read compete articles on your website? We'll weigh the pros and cons of the different approaches. We'll design and create a custom format that complements the look of your website and includes appropriate links to areas within it.
List building – We'll discuss how to get email addresses on your list, as well as how to comply with the CAN-SPAM act.
List management account setup – We'll set you up with an account and upload any customer email addresses you already have.
Newsletter First issue launch – We'll send out your first issue and report back on your open rates and click-throughs.
