web copywriting
You could write the most compelling brochure your company has ever seen, but stick the copy on a web page verbatim, and chances are, it'll make peoples' eyes glaze over. A web copywriter knows that people don't read copy on websites in the same way that they read it in print.
Website readers scan. They love lists. They hate big paragraphs. And they'll click off your web site in a heartbeat if you bore or confuse them.
Web copywriting is like writing for direct mail. The goal is almost always trying to get the reader to do something now, like fill out a form, purchase a product, or read a detailed article located on the website.
A great-looking website can't hide the fact that the copy has to WORK for you. Just because a site might be “cool” or “slick” doesn't mean it performs well. The web copywriter's job is to make the site WORK.
